Shark Tank and The Baby Business

One of my new favorite Fall shows is Shark Tank. This is a show where entrepreneurs try to strike up a financial deal for backing, manufacturing, and marketing with today's most successful and money savvy business men and women, a.k.a, the "shark tank." Some contenders have won over the sharks and some, well, not so much. A few, like the man who wanted to sell socks in threes instead of a pair--to make up for the sock lost in the laundry--lost their interest immediately.

However, there have been a few success stories, and two stand-outs have to do with the baby business. One is "Ava the Elephant," a friendly elephant who makes taking medicine easy and fun. Tiffany invented Ava the Elephant after working with sick children. She noticed how difficult it was taking liquid medicine. You can read more and place an order at avatheelephant.com

Another smart creation is called Coverplay. Alison Costa created a slip cover for play yards. Smart, smart, smart! They are made in various colors and designs that are both chic and hip. Since they can be washed, preventing the spread of germs is a lot easier. Some hotel chains are starting to use them for guests with small children and customers of Alison's have included celebrities like Gwyenth Paltrow and Halle Berry. Check these out at coverplayard.com