As a huge fan of script fonts and hand lettering, I could not help but notice this pin while I scrolled through my Pinterest. A London-based designer, Craig Black, was interested in how humans survive in extreme circumstances. This project was based was based on the proven fact that humans can survive unexplainable situations such as surviving an avalanche for 24 days without food or water. This philosophy is based around Charles Darwin’s idea of natural selection theory and Walter Cannon’s ‘Fight or Flight Response’.
In order to translate this philosophy into design and simplify it to a greater audience, Black created an identity, package and product design for a beer company. The whole ethos of the design is based around when Charles Darwin first thoughts of natural selection occurred when he was aboard the HMS Beagle and if there was a shipwreck the only thing surviving was this crate of beer and therefore came the title of his project: ‘Only The Strong Survive’.
For anyone with a strong admiration for letterforms and typography, this blog post is for you and we hope that you like it as much as we do.
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Photography taken from craigblackdesign.com.