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ShutterflyHoliday_craft

We’re still wearing shorts and flip-flops here in Boston (thankfully), but before you know it, the leaves will be falling, apples will be picked, and turkey dinners will be served. And over here in stationery-land, autumn also means the launch of our holiday card designs. This week, Shutterfly unveiled it’s amazing collection of fun, trendy and cheery Christmas and New Year cards. Our in-house brand, Poppy Studio, has a number of designs in their offerings, and we’re so excited to see them live on the site. Above are a few, including our staff favorites. Be sure to check out our whole design assortment here. And look to Shutterfly for some great deals like free shipping:

Free economy shipping on orders of $39 or more. Enter code: SHIP39 *Offer expires September 24, 2014

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Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. They excel in creating graphic representations of brand identities that are simple and clean and that are the mere definition of visual communication. Check out this awesome video for all you logo design and motion graphic lovers!

Notice how many of these logos do not include type, most only include image. The best logos are simple and organic that include shape or silhouette and communicate the identity behind the brand. After watching, which logo is your favorite?

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We all know that the design wheel is always being recreated and inspiration for recreation has to come from somewhere. Normally, we are inspired from fashion, movies, and pop culture. Fashion, movies, pop culture are also equally as inspired by other  fields of our culture. It is one big cycle of creativity and shared ideas. This has got me thinking… I spy with my little eye a resurgence of the 1980’s in today’s culture with fashion choices, music, and reruns of John Hughes movies. The 1980’s was also the decade when instant cameras become affordable and thus popular. With this resurgence of a vintage look, check out how you can make your own polaroids (for little to no money).

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The first step in creating my own polaroids was creating a 11” x 8.5” document. By working in a computer paper sized artboard, you will be able to print you artwork at home on photo paper through your personal computer. I chose to use InDesign because I like the Paste Into feature, but you can use Photoshop or Illustrator as well.

Six (3.5”x4.25”) unique polaroids can fit on a page. Once I had each polaroid set up, I placed the photos into the document. In InDesign, use the keyboard shortcut ⌘D to place the photos into the document or right into the black rectangle.

Then, resize the way you want it… If you are working in Photoshop or Illustrator, you will need to create clipping masks in order to create these polaroids.

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Congrats, you’ve made your first polaroid! For my final product, I wanted white colored polaroids. To do this, I changed the grey rectangle to have no fill, but have a black stroke. The stroke is meant to help later on when you cut each polaroid to size.

Since you made a computer paper-sized document, you can print right from your personal home printer. If you want something a little more professional and do not mind spending some money, go to your local photo copy store. I did not want the glossy finish that I would get from printing at home on photo paper, so I used 120lb non-gloss paper for printing. This is up to your preference what you want to print on!

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After printing, all you need are a pair of scissors and a paper cutter if you have one. Now you are ready to decorate. As the world renowned critic, Outkast, would say: shake it like a polaroid picture friends! Have fun designing!

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As a huge fan of script fonts and hand lettering, I could not help but notice this pin while I scrolled through my Pinterest. A London-based designer, Craig Black, was interested in how humans survive in extreme circumstances. This project was based was based on the fact that humans can survive extremely unthinkable situations such as if you were to survive an avalanche for 24 days without food or water or if you were to cut off your own arm in 127 Hours. This philosophy is based around Charles Darwin’s idea of natural selection theory and Walter Cannon’s ‘Fight or Flight Response’.

In order to translate this philosophy into a simplified design, Black created an identity, package and product design for a beer company. The whole ethos of the design is based around when Charles Darwin first thoughts of natural selection occurred when he was aboard the HMS Beagle and if there was a shipwreck the only thing surviving was this crate of beer and therefore came the title of his project: ‘Only The Strong Survive’.

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For anyone with a strong admiration for letterforms and typography, this blog post is for you and we hope that you like it as much as we do.

Like my Pins of the Week? Check out more here.

Photography taken from craigblackdesign.com

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I was surprised by how much I gravitated toward this week’s pin of the week. You’ll notice that is it quite simple, both in concept and in execution. Yet, it is striking, so modern and so clean. Something about the black and white photo on the wall with a punch of color from the tape really catches your eye. This image proves that you do not have to buy something fancy to make your home look beautiful. All you really need is a print and some painters tape.

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Like this person’s taste? More photos of this apartment can be found here.

Like our pins? Check out our Pinterest here.

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